Who Popularized the

auto-tune vocals?

If you listen to music, you probably have an opinion on the use of Auto-Tune. Did you know Cher popularized Auto-Tune vocals 25 years ago? The inventor initially created it to correct pitch, but it has many other uses. What else can Auto-Tune do, and is it cheating when vocalists use one? Let’s find out!

What is Auto-Tune?

What is Auto-Tune?

Auto-Tune is an audio processor introduced by Antares Audio Technologies in 1997. It uses a patented device to measure and alter pitch in musical recordings and performances. The company originally intended for it to correct off-key vocals, making them perfectly tuned.

How Did Cher Popularize Auto-Tune?

How Did Cher Popularize Auto-Tune?

Cher’s 1998 hit Believe was the first to popularize the use of Auto-Tune. She and her producers decided to use the machine in its most aggressive setting to achieve an artificial and robotic effect. But how did they choose to do that?

What is the Cher Effect?

What is the Cher Effect?

The Cher Effect is a term that describes an extreme digital pitch correction that creates an artificial voice sound effect. The voice sound is extremely robotic and futuristic. The Auto-Tune flattens the minor pitch variations in a human voice, gliding between the notes.

Other Artists That Use Auto-Tune

Other Artists That Use Auto-Tune

Many rappers like to use Auto-Tune for emotional expression in their voices. Snoop Dog, Lil Wayne, Kanye West, The Black-Eyed Peas, and Daft Punk are just a few examples. Pop artists such as Brittany Spears also use it. Paul McCartney released the song Get Enough in 2019 using Auto-Tune. He knew fans might criticize him for it but decided to experiment. As one of the best vocalists of all time, he decided that he could take the risk!

read the full article

swipe up to